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How Closet & Storage Concepts / More Space Place Is Capitalizing on Climbing Demand in the Home Improvement Industry
Backed by 30 years of experience and a wide variety of services that can lead to multiple revenue streams, the brand is leveraging its position as a leader to fuel its growth efforts.

For the past three decades, Closet & Storage Concepts / More Space Place has been setting a new standard in the home organization and space-saving home furnishings industry. Even as the brand first opened its doors for business in 1987—when the industry was bare bones and limited to traditional methods like adding shelving and hanging bars to closets—Closet & Storage Concepts / More Space Place was making home improvement accessible to more consumers than ever before. And now that demand in the industry is climbing, the brand is capitalizing on its longstanding position as a leader.   

“When I first started franchising with Closet & Storage Concepts 16 years ago, the industry’s popularity was contained to the West Coast. But by introducing the brand to new communities and showing how easily accessible it is to families on all ends of the financial spectrum, we have been able to experience exponential growth,” said Brian McSharry, Closet & Storage Concepts’ franchisee in Boston, Massachusetts. “Now that the home organization industry is booming across the country, we’re the undisputed leaders in the space.”

Demand for top quality home improvement services that come with an affordable price tag is at an all-time high. The industry is expected to bring in $9.4 billion by the end of the year alone, proving that consumers are starting to spend more money on their homes now that the economy is continuing to recover. And Closet & Storage Concepts / More Space Place is eager to take advantage of that spike in activity. That’s why the brand offers a wide variety of services for its customers in addition to its signature closet organization and design, including garage storage, home office storage and Murphy wall beds.

According to Bob Lewis, president and CEO of Closet & Storage Concepts / More Space Place, having those multiple revenue streams is what ensures the brand’s sustainability going forward.

“The home improvement and organization industry first started out as a functional way to help homeowners keep track of their belongings. But it’s now evolved into something much bigger, which provides our brand—and our franchisees—the opportunity to grow,” said Lewis. “By staying ahead of industry trends and continuing to provide the best possible service, there’s no doubt that Closet & Storage Concepts / More Space Place will continue to stand out from the competition as the space-saving home furnishings segment becomes more popular with consumers.”

With 40 locations currently operating across the country that are seeing consistent sales increases, it’s clear that Closet & Storage Concepts / More Space Place has tapped into something special. And as more aspiring entrepreneurs sign on to leverage the brand’s simple and proven business model in addition to its affordable initial investment that ranges from $73,000 to $492,600, Closet & Storage Concepts / More Space Place is positioned to break into new, key development markets across the country at rapid rates.

“At the end of the day, our goal as a brand is to reach as many customers as possible to boost our business. So in order to make that a reality, we make it our top priority to support our franchisees. They’re ultimately the driving force behind our continued success,” said Lewis. “As our network of local owners continues to grow, we’re eager to bring our services to even more communities. With demand for our brand continuing to climb, we’re confident that it’s an exciting time to be a part of the Closet & Storage Concepts / More Space Place franchise system!” 

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